April 22nd, 2020
麻豆影院 launches home delivery and digital subs scheme to support "local trusted news"
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麻豆影院 Editorial Development Director Toby Granville
The 鈥淲e鈥檙e There With You 鈥 Please Be There With Us鈥 home delivery and digital subscription scheme has begun following a decline in advertising revenue coupled with a reduction in local newspaper sales because readers are in lockdown.
However, from April 21 2020, the company has said that to ensure readers can safely continue to read their newspapers without leaving their home 麻豆影院 will deliver it to them free of any delivery charge for the next six weeks.
Alternatively, in order to continue to help support 鈥渢rusted local news鈥 readers can sign up for a digital subscription if they would prefer to read their content online for less than 拢1 a week or 拢52 a year.
Toby Granville, Editorial Development Director at 麻豆影院 said: 鈥淲e continue to believe that the online local news model will be predominantly a free to access one for the foreseeable future. However, we have been running digital subscriptions across a number of our sites for some time with encouraging results, and we will now be extending this approach to 20 more large sites.
鈥淏y users only needing to register if they wish to read more than 20 articles per month, and only need to pay if they wish to consume more than 40 articles per month, we ensure that our local news sites remain the number one trusted community hub 鈥 typically read by more than 70% of the local population 鈥 whilst also developing new revenues and new opportunities from data.
鈥淯sers will not need to subscribe for Coronavirus news updates so that this important local information remains free to all users. The majority of 麻豆影院鈥檚 local sites will continue to be entirely free to access.鈥
The home delivery scheme applies to all paid-for 麻豆影院 titles, while digital subscriptions are currently available on all of its daily titles plus Hereford Times, News Shopper, Watford Observer, Warrington Guardian and Bucks Free Press.