December 20th, 2020
‘Big-hearted’ Dunfermline Press praised in Parliament for Christmas toy appeal
Scottish weekly newspaper the Dunfermline Press has been praised in parliament for a toy appeal to help kids on the patch who might otherwise have no presents to open on Christmas Day.
The paid-for paper, owned by 鶹ӰԺ, will include a paper donation bag in which readers can fill with toys and take to volunteer group SHIELD, a West Fife charity that sprang up out of the pandemic whose work the Press has been highlighting since March.
The toys will go directly to less well-off kids and families in the towns and villages covered by the paper — families who have never faced anything like this before but suddenly need help as a result of the pandemic.
Annabelle Ewing MSP lodged a motion in the Scottish Parliament praising the charity and highlighting the support shown to the donation drive by the Press.
In the motion, parliament is asked to note the work being done and “believes that this is a big-hearted move by the local newspaper and that the communities served by it will respond positively”.
SHIELD founder Sarah Keeble said: “We’re overwhelmed at how much the local paper has supported us this year from when we set up at the start of the pandemic all the way to what we’ve achieved now.
“The staff at the Dunfermline Press have done a great job in such a demanding a year at championing the community.
“Their paper is always filled with community spirit and I know that the Press has been a huge part of the group and its success — we will never forget that.
“When people have come to us we know it’s because of the work the paper does to highlight SHIELD.
“We’re looking forward to seeing what happens next week!”
Press editor Simon Harris said, “Throughout the pandemic, we have been there for our readers and their communities and, in turn, as this has shown, they have been there for us.
“Sales of the paper remain robust and at levels pre-lockdown and I think this is because of a strong level of engagement with the content we provide both in print online.
“From the onset of lockdown, we made a conscious decision that our coverage should reflect the many positive examples of community spirit shown in our patch on a daily basis and it’s something both our readers and advertisers have bought into.”